Shares to buy: 2 retail stocks set for a bull run in 2023

Retail stocks were hammered in 2022. However, a comeback could be on the cards. So, here are two shares I could be tempted to buy in 2023.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Athlete preparing to run on start line in a lane numbered '2023'

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The massive gains retail stocks experienced during the pandemic were all lost last year as the cost-of-living crisis limited spending exponentially. Nonetheless, the retail industry could reverse its losses and go on a bull run this year. Hence, I’m looking for shares to buy, and these two stocks stand out to me.

Supply chain problems ease

Apart from sky-high inflation hurting consumers’ pockets, retail and e-commerce chains also had terrible inventory issues to deal with last year. Retailers over-ordered ahead of an economic slowdown and were left with a ton of inventory they couldn’t get rid off. Pair this with higher freight costs and it was no surprise to see a disaster for many firms’ bottom lines.

That said, the tide could be turning, according to Peter Garnry, Head of Equity Strategy at Saxo. The analyst cites three reasons why he’s bullish on the sector:

  1. Container freight rates and supply chain delivery times have normalised. This improves profitability and customer satisfaction.
  2. Discretionary spending in Western households is much more robust despite inflation and lower real incomes. Consumer companies surprised on revenue growth in the latest earnings season.
  3. Cost cutting among e-commerce companies will significantly improve profitability this year. Online advertising prices have also come down.

Astonishing ASOS

Some of Garnry’s forecasts have proven to be true thus far, especially with ASOS (LSE:ASC), which provided a trading update last week. The stock dropped an eye-watering 72% last year due to excess inventory and a declining balance sheet.

However, the ASOS share price is now up 40% since the start of the year, boosted by a better-than-feared update. In the release, CEO José Calamonte laid out the group’s 12-month turnaround plan, which resonated strongly with shareholders.

  1. Improving inventory management.
  2. Simplifying and reducing costs.
  3. Building a robust and flexible balance sheet.
  4. Reinforcing management and refreshing the company’s culture.

These factors combined with the purging of excess stock and £300m worth of profit optimisation, could see the growth stock’s bottom line improve over time. After all, the board is expecting to see a return to profitability and positive free cash flow by the end of its financial year. As such, a further increase to its share price remains possible.

NEXT in line

Another share I’m eyeing to buy is NEXT (LSE:NXT). Like its peer, its stock dropped in 2022, declining 35%. But, it’s also staged a bit of a comeback this year after a stellar Q3 update that beat analysts’ estimates. The NEXT share price is now up 10% in 2023 alone.

Additionally, the conglomerate updated its FY23 profit guidance as it now anticipates profit before tax to come in £20m higher, at £860m.

Having said that, guidance for the following year took a hit as the FTSE 100 stalwart expects full price sales to fall 1.5% due to constrained discretionary spending. This would bring pre-tax profits down by 7.6% to about £795m. Even so, margins should improve as costs begin to taper off going into the spring and summer seasons.

Provided shipping costs continue to decline, the route to margin expansion remains possible, thus making NEXT shares lucrative for me. After all, the company is still proceeding with its share buyback programme, displaying confidence from insiders that a rally is possible from current levels.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

John Choong has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Growth Shares

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

Could this British AI stock be a future NVIDIA?

This British AI stock has seen revenues soar, but so far its share price has been a bitter disappointment for…

Read more »

Investing Articles

As Rolls-Royce shares hit a new high, could they double again?

Christopher Ruane lays out some attractions and risks he sees in the rising Rolls-Royce share price -- and whether he…

Read more »

Businesswoman analyses profitability of working company with digital virtual screen
Investing Articles

This growth stock could be positioned to capitalise on massive AI popularity

Oliver thinks this growth stock could capitalise on the growing artificial intelligence revolution. However, he says the valuation could prove…

Read more »

Smart young brown businesswoman working from home on a laptop
Growth Shares

Up 100% in a year, is this popular FTSE stock becoming a bit of a joke?

Jon Smith flags up a FTSE 250 stock that has been a top performer over the past year, but is…

Read more »

Investing Articles

No savings at 30? I’d buy this FTSE 100 stock to aim for a million

Over the last 20 years, the FTSE 100 has returned just under 7% a year. And some of its stocks…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Up 33% in a year! But I think this top FTSE growth stock can keep on climbing

Harvey Jones is kicking himself for failing to buy this profitable FTSE 100 growth stock. Now he can't see any…

Read more »

Investing Articles

2 reliable growth stocks I’d consider for a new Stocks and Shares ISA in 2024

There's still lots of time to pack that Stocks and Shares ISA with all the best mid-cap UK growth stocks…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Growth Shares

2 growth shares that could help push the FTSE 100 to 9,000 points this year

Jon Smith flags up the surge in the FTSE 100 and outlines two growth shares that he feels could help…

Read more »